The expensive 'failure' of Google+- What went wrong?
Google's effort to build a social network to unseat Facebook began with a bold yell. However, now Google appears to raise concerns, according to Mashable:
"Facebook is going to kill us," warned the maker of Google+, according to a Google executive.
By 2010, Facebook was valued at $14 billion and approaching 500 million users.
Google was still far larger, with a market capitalization of around $200 billion, but missing much of this data. What is more, Facebook was poaching more and more Google employees.
This week, four years after launching Google+, the internet giant announced it would eliminate a much-criticized requirement to use a Google+ account when signing on to other Google services like YouTube.
The move is the clearest indication yet that Google is ditching its playbook of trying to push everyone in the world use its social network.
However, Google launched Plus without a clear plan to differentiate the service from Facebook, ignoring troubling indications about the social network's traction with users and continued throwing features at the wall long after many had written Google+ off for dead.
Furthermore, Google's general counsel, Kent Walker, was even more honest in his notes about Google+, admitting that it actually was a social network with a "painfully long list of unsuccessful Google products."
Now, Google+ is shifting from a Facebook clone to more of a Pinterest lookalike to see if it can survive. At the same time, Google is investing resources to build more standalone social products like the Photos app.