News Technology EU unveils "digitalsinglemarket" to harmonise EU tech system

EU unveils "digitalsinglemarket" to harmonise EU tech system

The European Commission vice-president, Andrus Ansip, said that it will start implementing a plan to reverse the fragmentation that lies in the digital market.
Under the name “digital single market,” the EU will embark on a strategy to harmonise internet shopping and other online services.
According to Ansip, Europe would be left far behind the rest of the world if it did not start this strategy, especially since none of the market leaders in digital technology are European.    
Cross-border internet buying and selling is an unnavigable maze in the EU, hobbled by varying VAT rates, company tricks, the deliberate blocking of services and price rigging, while shoppers are also deterred from buying online in another country because they feel too much personal information is demanded.  
The digital single market could take years to implement as many of the EU member states are expected to bring problems to the idea, but nevertheless is necessary for Europe to become a leader in internet technology.
Source: The Guardian