Facebook Messenger’s services at developers’ hands
Facebook Inc on Wednesday unfolded its Messenger service for developers in order to create apps and for shoppers to communicate directly with retailers, intensifying competition from Twitter Inc and Google Inc, as well as fast-growing messaging apps such as Snapchat and WeChat. Facebook exposed the new features to public at its annual developer conference in San Francisco. With this new function, Facebook is to be transformed into a powerful, full-featured platform, since developers would be able to create apps that function inside the Facebook Messenger, a popular service used by more than 600 million people.
Messenger: To be enriched with 40 different apps within the next few days.
"This is just the first step toward creating better sharing experiences across this whole family of apps," Facebook Chief Executive Mark Zuckerberg said at the conference.
David Marcus: “The new Messenger apps are meant to improve conversations between users”
David Marcus, Facebook's head of messaging products, highlighted that via the new functions, purchases can be made by sending a message, provided the store has the consumer's payment information. However, he declined to say whether Facebook might eventually process such retail purchases directly in Messenger.