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Eurosuccess: Branding strategies for European SMEs

Eurosuccess Consulting participates in the European project Branding EU - Branding and Extroversion of EU Enterprises, which is co-funded by the European Union within the framework of the Erasmus + program (Action KA2) and has started in September 2015. The Branding EU is result of a newly formed strategic partnership between five partner organizations from four different European countries, aiming to help SMEs at European level to develop significantly.
 
What is Branding EU project?
 
This project wants to develop the basic and transversal skills through innovative methods, and to provide high quality knowledge opportunities. These priorities are included in the EU's wider goals for development, and it is under these Guidelines that the project will be developed.
 
What are the main goals of the project?
 
The Branding EU project aims to support and guide:
 
- Enterprises
- Self-employed individuals
- VET organizations
- Training organizations
- Chambers of Commerce
- Employers Federations
 
The main objective of the project is to provide the right tools and training materials to members of the above target groups in order to develop their extroversion strategies and advertise products or services, which consequently will result in higher sales and exports. More specifically, the project aims to promote the culture of openness of organizations in partner countries, promoting and developing promotional strategies for the products of an organization, as well as the development of a guide on extroversion and advertising.
 
Which result will this project bring about?
 
The project will greatly benefit the target groups and in particular they will have at their disposal successful techniques and materials, which can adopt in order to increase sales and exports or to start exporting. The project will also carry out the transfer of knowledge regarding the advertising strategies and will therefore achieve an increase of awareness on successful advertising methods, both at national and European level.
 
Project partnership
 
The project involves five partner organizations from four European countries:  Eurosuccess Consulting (Cyprus), OECON Group (Greece), Asociación Intercultural Europea - Go Europe (Spain), the Chamber of Commerce of the Province Gyor-Moson-Sopron (Hungary), as well as the coordinating agency Kisalföldi Vállalkozásfejlesztési Alapítvány - KVA (Hungary). The dynamic composition of the project consortium will combine the broadest expertise and experience of each, with a view to optimum dissemination and exploitation of project results, both at national and European level.
 
Next steps of the project 
 
The partnership right now is in the process of developing the fourth output of the project, Training Materials, where they are developing seven modules in total which will be available in English, Greek, Hungarian and Spanish. Partners are in the process of fine-tuning the materials before the beginning of the pilot testing process May – August 2017. The target groups of the pilot-testing process will be: 
 
- Enterprises
- Self-employed individuals
- VET organizations
- Training organizations
- Chambers of Commerce
- Employers Federations
 
In May 2017, the consortium will organize the 4th partners meeting in Nicosia, Cyprus, in order to discuss what has been done so far as well as the future steps of the project implementation.
 
Project aspirations
 
Throughout the duration of the project (01.09.2015 - 09.01.2017), as well as after its end, the project will bring significant results in the aforementioned target groups at national and European level, providing appropriate material for the development of extroversion strategies and promotion of companies, as well as the opportunity for further dissemination of the project results.
 
If you need more information about the project, please visit the project website www.brandingeu.com or Eurosuccess Consulting website www.eurosc.eu or call us at 22420110.
 
 
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